Why these Herbs? Why Dead Sea Region? The land of Israel is very unique in its natural diversity. This part of the world created great biological multi-diversity due to its geographical location at the meeting point of three continents (Europe, Asia and Africa), between desert, seas and valleys, and having different climatic zones. The region served as an important crossroads for international trade from early antiquity. The ethnic groups from all over the world compose the impressive mosaic of the Holy Land. These groups preserved their languages, religion, traditions, and traditional medicine including the use of special plants that proved to have medicinal purpose.